## Lesson Plan: Organizing for International Markets
### Grade: Senior Secondary 3
### Subject: Marketing
### Duration: 90 minutes
### Topic: Organizing for International Markets
#### Objective:
By the end of this lesson, students should be able to:
1. Understand the concept of international markets.
2. Identify and explain the key components involved in organizing for international markets.
3. Discuss the strategies and organizational structures that support international market entry.
#### Materials Required:
- Whiteboard and markers
- Projector and computer
- PowerPoint presentation on Organizing for International Markets
- Handouts with key concepts and case studies
- Internet access for research activity
- Notebooks and pens
### Lesson Structure:
#### Introduction (10 minutes)
1. **Greeting and Roll Call:**
- Warmly welcome the students to the class.
- Take attendance and ensure everyone is settled.
2. **Engage (3 minutes):**
- Begin with an engaging question: “Has anyone ever thought about how companies like Coca-Cola or Apple manage to sell their products worldwide?”
- Encourage a few students to share their thoughts.
3. **Objective Sharing (2 minutes):**
- Briefly outline the objectives of the lesson to the students.
4. **Hook (5 minutes):**
- Show a short, impactful video clip regarding a well-known brand’s journey into international markets (e.g., McDonald's global expansion).
#### Body (60 minutes)
1. **Direct Instruction (20 minutes):**
- Present a PowerPoint slideshow on Organizing for International Markets.
- Definition of international markets.
- Importance of entering international markets.
- Key components: Market research, entry strategies, local partnerships, organizational structures.
- Strategies: Exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries.
- Organizational structures: International division, global product structure, geographic area structure, matrix structure.
- Pause intermittently for student questions and brief discussions.
2. **Activity - Case Study Analysis (25 minutes):**
- Divide students into small groups (4-5 students per group).
- Provide each group with a different case study of a company’s strategy for entering an international market.
- Ask students to analyze the case study and identify the key strategies and organizational structures used in the company’s expansion.
- Each group should prepare a brief presentation on their findings.
3. **Presentations and Class Discussion (15 minutes):**
- Have each group present their analysis to the class (about 3 minutes per group).
- Facilitate a class discussion, encouraging students to compare and contrast the different approaches and strategies used by the companies in the case studies.
#### Conclusion (10 minutes)
1. **Summary:**
- Summarize the key points discussed during the lesson.
- Reinforce the importance of understanding different organizational structures and strategies for entering international markets.
2. **Q&A Session:**
- Allow students to ask any remaining questions and provide clarifications.
3. **Assignment:**
- Assign students a research project to be submitted by the next lesson:
- Choose a company and describe its strategy and organizational structure for entering an international market.
- Include challenges faced and how the company addressed them.
4. **Closing Thoughts:**
- Encourage students to think about how international markets can provide growth opportunities for businesses.
- Thank students for their participation and collaboration.
### Assessment:
- Group case study presentations.
- Participation in class discussions.
- Quality and depth of the research project (to be assessed in the next class).
### Follow-up:
- In the next lesson, review and discuss the students' research projects.
- Dive deeper into specific challenges and solutions in international marketing.
By using a mix of direct instruction, collaborative work, and practical analysis, this lesson plan aims to make the complex topic of organizing for international markets both understandable and engaging for Senior Secondary 3 students.